CASE STUDY info@svds.com | www.svds.com Data Platform Building at an Online Media Company The Challenge Needed a next generation data platform capable of scaling with massive user growth Wanted to enable both real time and batch streaming Legacy platform required key engineering personnel to continuously debug to keep the system live Background and Business Problem A global online media company was experiencing rapid user growth, with revenues doubling year over year. Their architecture was designed for an early user base and data volumes, and so struggled with the increased load. It not only had difficulty pro - viding additional insights to marketing, finance, operations, and other internal users, but frequently did not meet current report- ing needs with existing SLAs. C

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