DA T A INTEGRA TION & VISU ALIZA TION FOR DIGIT AL ARETING ONSUL T ANIES SUPPORTING GROWTH THROUGH ADVANCED MARKETING ANALYTICS C A S E ST U D YNot only are more manual and traditional methods of data acquisition and harmonization more arduous and time-consuming, they're also fraught with a wide range of potential human errors and constrained in their ability to derive insights. Pu redhee n no oner uor dn nd rened oro In today's data-driven world, digital consultancies are under ever- increasing pressure to provide clients with comprehensive and up-to- date reports on-demand. With many clients running multiple ongoing cross-channel campaigns and employing an ever-growing list of marketing platforms, it's becoming more difficult to solve the big data puzzle and generate clear, actionable in

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