DAS Protection Juridique case study DAS Protection Juridique is a Business to Consumer (B2C) insurer, providing legal costs protection. Founded in 1925, DAS (Deutscher Automobil Schutz) was the first German insurance company to provide legal costs protection. In 1994, they became part of the DAS International Group, with DAS being renamed DAS Protection Juridique SA (Switzerland). Then, in 1998, DAS International became part of the ERGO Grou

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