Danone Food & Beverage Improved Performance Across a Range of Business Metrics From Front-End Forecasting to Back-End Production Planning

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www.toolsgroup.com Danone Food & Beverage Project and Objectives Danone offers a wide range of fresh healthy food products impacted by trade promotions and media events. More than 30% of their volume is sold on promotional offers (discounts, leaflets, displays, hostesses, etc.), accounting for nearly 70% of forecast inaccuracy. Danone also spends a lot on media advertising, which significantly impacts sales and forecasts. Danone’s forecasting

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Danone Food & Beverage Improved Performance Across a Range of Business Metrics From Front-End Forecasting to Back-End Production Planning

Danone Food & Beverage Improved Performance Across a Range of Business Metrics From Front-End Forecasting to Back-End Production Planning

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