Retail & Products CutsMetal Results CutsMetal produces specialized custom aluminum diamond plates. Selling exclusively through their eCommerce site, they offer the highest quality paneling at affordable prices. They were having a difficult time producing results through paid search, so they turned to Logical Position (LP) for help with growing website traffic and increasing sales. The Strategy We restructured CutsMetal’s Google Ads campaigns based on the relative performance of individual product categories. This allowed us to have better control of the budget, and make optimizations based on which products were performing the best. Next, we built out Microsoft Advertising campaigns to ensure the sheeting company wasn’t missing valuable desktop traffic that thrives on that platfo

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