Case Study

Customized Staging Coupled With Stringent Security Practices Deliver Electronics Promotions And Product Launches On A Tight Deadline

Customized Staging Coupled With Stringent Security Practices Deliver Electronics Promotions And Product Launches On A Tight Deadline

Pages 2 Pages

schneider.com BACKGROUND: NEW PRODUCT LAUNCHES REQUIRE HIGH-SECURITY COORDINATION ACROSS MULTIPLE RETAIL OUTLETS A major player in the consumer electronics industry releases a new slate of personal devices at least once per year, distributed by big-box and warehouse retail outlets. In addition to new product launches, the manufacturer runs special promotions a couple times per year with the same retailers. The manufacturer ships fully-assem

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