Case Study
Customized Staging Coupled With Stringent Security Practices Deliver Electronics Promotions And Product Launches On A Tight Deadline
Customized Staging Coupled With Stringent Security Practices Deliver Electronics Promotions And Product Launches On A Tight Deadline
schneider.com BACKGROUND: NEW PRODUCT LAUNCHES REQUIRE HIGH-SECURITY COORDINATION ACROSS MULTIPLE RETAIL OUTLETS A major player in the consumer electronics industry releases a new slate of personal devices at least once per year, distributed by big-box and warehouse retail outlets. In addition to new product launches, the manufacturer runs special promotions a couple times per year with the same retailers. The manufacturer ships fully-assem