WESTERLY MINI SHOWROOM CUSTOMERS VISITING WESTERLY MINI’S EXTRAVAGANT NEW SHOWROOM ARE GREETED BY DEXTRA LIGHTING’S BESPOKE LUMINARIES.ABOUT THE CLIENT The Exeter based showroom has undergone major refurbishment work to enhance the fun and exciting brand identity of the iconic car manufacturer. Now completed, the showroom makes a clear statement with its slick yet playful look, but most of all by brandishing its pièce-de-résistance; a near full-sized model of a yellow MINI hatchback mounted vertically across the front wall. The dealership has created a spectacular, yet image-conscious retail space, colourfully paying tribute to MINI’s British roots and sporting history. Dextra Lighting were originally approached by PCB Group contracts manager Tom Potts to help completely tran

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