Customer Spotlight: How The Arbor Co. connected seniors with their families during a hurricane crisis
Customer Spotlight: How The Arbor Co. connected seniors with their families during a hurricane crisis
5 PagesLearn Marketing Strategies Customer Spotlight: How The Arbor Co. connected seniors with their families during a hurricane crisis by Michael Saba March 12, 2020 H e alt h c ar e Hurricanes and tropical storms are a fact of life for residents of the U.S. Gulf Coast. From Corpus Christi, TX, to Naples, FL, the months of August and September have become synonymous with torrential rains and lashing winds. But no matter how many times severe weather strikes this region, it never becomes routine; family members are separated, longtime residents are displaced from their homes, irreplaceable property is destroyed, and whole lives are upended by these unpredictable natural disasters. In the late summer of 2017, Hurricanes Harvey and Irma caused countless scenes of heart- rending devastation like thi
