Case Study

Current Accounts & Credit Cards in South Africa

Current Accounts & Credit Cards in South Africa

Pages 2 Pages

® We deliver opportunities. ™ Current Accounts Credit Cards CASE STUDY CURRENT ACCOUNT ENGAGEMENT RESULTS A year after the engagement, the bank implemented some of the strategies developed during the seven week analysis. These accepted strategies generated a ? rst year bene? t of $3 million or $4.70 per active account. One of the strategies increased the income from a particular fee by almost 60%. Additional ideas with an annual value of $3.2

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