CASE STUDY RESTAURANTS THEY STOOD THERE FOR 30 SECONDS Zach and Mike Steffens, the owners of a Culver’s restaurant in Palatine, Ill., know their customers stand at the menu board for less than a minute before they make their selection. That is not a lot of time to communicate daily specials, price changes and new menu items, as well as old favorites. With humble Midwest origins dating back to the 1980s, Culver’s was founded on the principle th

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