Case Study
César Sanabria
Customer Spotlight: César Sanabria (Owner Saga Centro Optico) “In the beginning, we only sold name brand progressive lenses. With this and the loss of acquisition power for Venezuelans due to high inflation rates, we were observing reduced progressive lens sales annually. Also, we saw how the major optical chains in our country bought and advertised on the radio and TV, promoting their free form progressive lenses; offering a pair