Case Study Cruise 1st The History Launched in 2000, Cruise 1 st has always been different to other travel agencies. In the intervening years, due to the increasing popularity of cruising holidays, it experienced significant growth and outgrew its first premises. So, when development owner Peel Holdings offered them a prestige unit in its newly redeveloped Lowry Outlet Mall it took the plunge. Their new accommodation with office space, and the first interactive cruise store in the UK, opened in January 2018. The Challenge With Cruise 1 st ’s company moto of ‘Second to none’, the office and interactive cruise store had to be something special to set it apart from high street travel agents. Cruise 1 st approached Handy AV to put together a complete retail and office AV s

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