CASE STUDY Grahams Bodycare is the independent branded-bodycare retailer owned by GR & MM Blackledge plc. Based near Preston, Lancashire, Grahams was formed in 1970: with a 2004 turnover of £134 million, it now employs 1,600 staff across 120 High Street outlets across the Midlands, north of England and Scotland. Competing head-to-head for customers with retail giants like Boots plc, Superdrug and the major multiple supermarkets, Grahams

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