CASE STUDY MARKETING SERVICES Credit Union Reaps Millions in New Loans with Shopper Alert ™ Program Background Headquartered in Bridgewater, New Jersey, Financial Resources Federal Credit Union — formerly the Ethicon Employees Federal Credit Union and the Raritan Federal Credit Union — is a federally chartered credit union with a history dating back to 1933. The institution has total assets of $400 million and almost 25,000 members. Despite

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