Case Study
Creative RPO solution for Bilingual roles in rural Canada
Situation Our client, a US-based chemical company specializing in cellulose- based materials, needed to recruit niche talent following the acquisition of a Canadian lumber company. The hard-to- ll roles were spread across remote Ontario and Quebec, and required candidates who spoke English and Canadian French. The company also wanted to switch to a more collaborative RPO provider with a dedicated team who focused on relationship building, collaboration, and creative strategies that achieved results. Journey to success Because of the remote nature of the positions, Hudson RPO implemented an on-the-ground strategy that hinged on guerrilla marketing, including yers and postcards in local grocery stores, as well as local newspaper advertising in rural Canada. Our recruitment team leveraged Hu