John Lewis turns to Adobe Marketing Cloud to optimize web and mobile experiences as more customers shop online John Lewis is one of the United Kingdom’s best-known brands, operating 39 retail stores, a website, and a range of mobile apps. With technology dramatically changing the shopping habits of its customers, John Lewis is transforming itself into an integrated, multichannel business. To support those goals, the company is using the Adobe Analytics solution within Adobe Marketing Cloud, which delivers marketing reports, ad hoc analytics, and integrates with a variety of marketing applications via data connectors. With Adobe Analytics, the company can learn more about its customers’ buying habits and then adjust online experiences to actively drive engagement and conversion.

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