Case study ALPHA LTD St Andrew’s House St Andrew’s Road Cambridge CB4 1DL United Kingdom @thisisalphalive thisisalpha.com Creating high quality localisation for an automotive giant ALPHA AUTOMOTIVECreating high quality localisation for an automotive giant thisisalpha.com 2 The Client A German automotive manufacturer with several internationally-known marks. The client exported to numerous markets, but was experiencing quality issues in three specific languages with their translation and localisation process. Challenges The client had a complex manufacturing process spread across multiple countries. This meant that their process crossed borders on numerous occasions, and in so doing, also changed language. Alpha were brought in to complete an initial project on a series of internal

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