Strategy | Brand | Design 10associates.co.uk 01484 543905 Creating a super brand The Challenge The brief was simple, if a little scary! Create a super brand! ao.com was one of the best kept secrets in online retail, with huge ambition for growth and brand recognition. The Approach In a low engagement market, we had a big challenge ahead. We got well and truly under the skin of the company using our tried and tested Brandschool ® process. Through collaborative workshops we were able to uncover a real insight and the reason for the success of the business to date. The employees, and their unwavering commitment to, and passion for, delivering excellent customer service. Sounds like a familiar story, but these guys shone with real charm and personality We took this insight and crea

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