Case Study Xero is a beautiful, easy-to-use global online platform for small businesses and their advisors. The company has 1.4 million subscribers in more than 180 countries and seamlessly integrates with more than 600 apps. The challenge. When Xero was launched in 2006, the company changed the game for small businesses around the globe. Its customers describe it as “beautiful” cloud-based accounting software that connects people with the right numbers anytime, anywhere, on any device. This means that their more than 1.4 million subscribers have a real-time view of their cash flow, can reconcile, send invoices (even set up recurring invoices) or create expense claims—from anywhere. The accounting solutions provider gained so much momentum, Forbes identified Xero as the World’s Mo

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