CPM Project | C a s e S t u d yC o p y r i g h t ©2015 SDG Group. All rights reserved. 2 B a t a | Introduction C O M P A R - B A T A Compar S.p.A. represents the European branch of the worldwide Bata brand. Backed by a trend of steady growth, Compar is able to assume a position of European leader in the footwear and accessories (fast fashion) thanks to a widespread commercial structure on the European area which today has over 700 points of s

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