BUSINESS CHALLENGE C.P. Intertrade is part of C.P. Thai Rice. It exports rice to almost 50 countries in every region of the world. Not having local offices in all its destinations, the company needs to manage uncertainty of goods delivery en route as well as during offloading. It is commited to thoroughly satisfying customers, and this implies that delivery should always be correct, complete and on-time. C.P . Intertrade needs help to contro

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