7675 Oak Ridge Highway Knoxville, TN 37931 865.342.8200 www.theinsitegroup.com STAY 3 MOVES AHEAD! CASE STUDY COUNTRY INNS & SUITES Brand Conversions SITUATION: Country Inns & Suites sought to update their brand identity at over 400 locations. The new image needed to be more sophisticated and drive more revenue. PROCESS: ? Turnkey process. The InSite Group provided everything from the initial contact with the fra

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