Case Study
Coty Nailed It!
Background: Sally Hansen ® Salon Effects Real Nail Polish Strips is a breakthrough, do-it-yourself nail treatment introduced by parent company and global beauty leader, Coty. Because the product was new, Coty wanted a package that would instantly convey what the product is and what it’s for. Additionally, the package graphics had to be a perfect color-match with the product itself. These requirements made the development of the Salon Eff