Case Study Costcutter Stores Background Challenge Solution Baz Jethwa started his business in 2004, he now has two Costcutter stores in Bolton. Baz’s original plan was to have a number of stores in Bolton. However, after the recession he realised that was not the way forward. Instead, Baz decided to focus on making his stores a community store that customers could visit to buy everything they need - from groceries and frozen food to hot food-to-go. Baz’s main challenge was the competition from local competitors, he said: “Customers don’t always know that a local shop will sell everything they need, but once they’ve come in and seen what we offer, they come back again.” Customers of Baz’s were looking for an easy way to shop, complete with good service, a point of difference and a

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