Costco Used an Abandoned Shopping Cart Campaign to Drive an Additional 2.5% in Revenue
Costco Used an Abandoned Shopping Cart Campaign to Drive an Additional 2.5% in Revenue
1 PagesCopyright © 2014 WhatCounts, Inc. 3630 Peachtree Rd. T oll Free: 1.866.804.0076 All Rights Reserved. Suite 900 Email: sales@whatcounts.com Atlanta, GA 30326 Website: www.whatcounts.com Costco used an Abandoned Shopping Cart campaign to drive an additional 2.5% in revenue. Campaign Objective / Challenge • Re-marketing campaign to convert abandoned shopping carts into purchases • Created a “reminder” email to drive conversion Results The campaig
