Corporate Social Responsibility Work The Challenge: Prepaid debit card company RushCard wanted to publicize their community-building initiatives to build brand loyalty, connect to their customers and the communities they serve and reinforce the mission of the brand and the values of Co-founder Russell Simmons. Our Strategy: Co-founder Russell Simmons became extremely concerned about youth gang violence plaguing many neighborhoods in urban areas where RushCard customers live. At his urging, TASC identified anti-violence initiatives in major markets where the company had strong customer bases including New York, Chicago, Los Angeles, Cincinnati (where the company is headquartered) and Baltimore. TASC helped develop strategic partnerships with these organizations, sponsori

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