Case Study

Coop (Switzerland)

Coop (Switzerland)

Pages 2 Pages

Overview Coop is Switzerland’s largest retail group, operating under many popular brands in­ cluding Coop, Fust, Interdiscount, Toptip, Lumimart and Christ. With more than 1,900 stores and 53,500 employees across the country, Coop has gained a 17.4 percent market share, and achieves annual sales of more than 20 billion Swiss Francs. Challenge For several years, Coop (Switzerland) has run a highly successful loyalty card pro­ gram known

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