Case Study
Coop (Switzerland)
Overview Coop is Switzerland’s largest retail group, operating under many popular brands in cluding Coop, Fust, Interdiscount, Toptip, Lumimart and Christ. With more than 1,900 stores and 53,500 employees across the country, Coop has gained a 17.4 percent market share, and achieves annual sales of more than 20 billion Swiss Francs. Challenge For several years, Coop (Switzerland) has run a highly successful loyalty card pro gram known