Case Study

Continente Hypermarket, Braga Nova Arcada, Portugal, 2016

Continente Hypermarket, Braga Nova Arcada, Portugal, 2016

Continente Hypermarket, Braga Nova Arcada, Portugal, 2016 Continente is a hypermarket chain that belongs to the Sonae Distribution. The new Continente Hypermarket opened by Sonae MC that is located at the Commercial New Arcade Centre in Braga created many new jobs in the region. It has a sales area of 6,500 m 2 and an investment of approximately 30 million euros. The new Continente hypermarket falls within the concept of "Supermarket of the Future". The decor is marked by the use of natural materials such as wood. In addition, there is a strong focus on lighting which provides a pleasant and welcoming atmosphere, favouring shopping experiences. The spaces are designed to enhance the quality of products and to facilitate consumer choice. It highlights the areas of fruits and vegetables and

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