Consumer-product maker enjoys a three-fold return from “app” designed to manage its trade promotions

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PROCESS • ANALYTICS • TECHNOLOGY Consumer-product maker enjoys a three-fold return from “app” designed to manage its trade promotions Generatin G COnSUMer GOODS iMpa Ct Case Study Client industry Business need addressed Genpact solution Business impact Leading South American brewer Consumer Packaged Goods The equivalent of $1 out of every $3 sales dollars was being deployed in support of less-than-optimally managed trade promotions. We

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Consumer-product maker enjoys a three-fold return from “app” designed to manage its trade promotions

Consumer-product maker enjoys a three-fold return from “app” designed to manage its trade promotions

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