End Result • Improved Sales & Marketing campaign results by 30% • Reduced abandonment rate by 70% • Reduced the cost of consumer regulatory & compliance by 90% • 100% ROI in the first 12 months Client Background – Multi-National Manufacturing Company The Client engaged Anomalix to develop a comprehensive solution to identify consumers and engage them through frictionless conversions. Existing sales channels obstructed line of sight into the actual consumers as the distributors and players like Amazon and Ali Baba would broker the transaction. The Client’s customer data was spread out across multiple disparate instances of SalesForce and other custom CRM repositories; there were too many “front doors” and no relationship with the consumers themselves. The CMO requested an author

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