Case Study

Constellation Brands Streamlines Field Sales Operations with Flowfinity

Constellation Brands Streamlines Field Sales Operations with Flowfinity

Pages 7 Pages

Constellation Brands Streamlines Field Sales Operations with Flowfinity Region: Region: Americas Company Size: Company Size: Large Enterprise Industry: Industry: Consumer Packaged Goods, Beverage Function: Function: Field Sales Optimization, Retail Execution Management The ChallengeConstellation Brands is one of the world's leading producers and marketers of beer, wine and spirits. The company's US eld sales team has over 400 members and manages up to 600,000 sales accounts across the country. One of the eld sales team's responsibilities is to conduct national account surveys to gather data such as point of sale, distribution, and display execution information, and on-premises brand representation. Much of the data was previously being collected using pencil and paper or spreadshe

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