Connecting Denmark DSB, Denmark Implementation The new internet system for the entire fleet of 135 trains was rolled out in just under five months, going live in the summer of 2012. Results In the first four months, 90,000 unique users logged on to the DSB portal. It acts as a direct means for DSB to get closer to customers: for instance, in signing up for free on-board internet, users may opt in for the company’s loyalty club and newsletter. Free broadband internet is clearly something the public values. Demand has risen steadily, while customer satisfaction has increased. And thanks to amodest amount of discreet third-party advertising on the portal, the service gets a financial supplement.

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