CONNACHT RUGBY DATA FOR COMPETITIVE ADVANTAGE WHEN CONSIDERING SPORTS SALES STRATEGY The club is currently one of the smallest in both size of internal team and the commercial revenue. This does create limitations on how the club can approach technology engagements. Challenge PTI Consulting were engaged to review the role of technology in delivering commercial return for the proposed new stand at The Sportsground, including assessing the use of data right through to the technology infrastructure. A gap around the utilisation of customer data was identified as an area of concern when assessing the commercial strategy plan. PTI were then engaged to deliver a Data Monetisation project to help provide recommendations on how to solve this issue. First Step PTI Consulting’s D

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