Conference Center Market & Financial Feasibility Study Ithaca, New York HSP worked with the Ithaca Downtown Alliance to conduct a market demand, financial feasibility and economic impact analysis for a potential conference center in downtown Ithaca. The primary goal of the potential project is to improve the quality of life, increase hotel stays (especially during mid-week), generate new ongoing jobs, and generate economic impact by attracting conference, meetings, banquets, and other events to downtown Ithaca from outside the area. Ithaca is a unique setting for a conference facility because it is an exemplary college town. It is a small city, whose culture and economy are dominated by university life, complimented by scenic beauty and natural attractions and resources, as

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