Conference Center and Hotel Strategy and Feasibility Loveland, Colorado HSP was engaged by a private development company to conduct a conference center and hotel feasibility study. The master-planned community, Grand Station at Centerra, is a 60-acre master-planned community in Loveland, Colorado. The master plan includes: § 480,000 square feet of Retail, Restaurant & Entertainment ? § 145,000 square feet of Class A Office Space ? § 156 Residential Units ? § 180-room Four Diamond Hotel and Conference Center § 220 Business Travel Hotel Rooms in two properties ? As part of this development, the addition of a conference center component attached to the proposed Valencia hotel is being considered. The purpose of the conference center would be to optimize the ability of Grand

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