SM / AWARDLETTER SM / SUCCESS STORY / MASFAA Improved process efficiency: By 90% AwardLetters now delivered: To 100% of aid recipients Increased financial literacy: For students and parents Improved, personalized student experience EXPERIENCING THE IMMEDIATE VALUE “It was just such an obvious win. Being able to get more information to students faster, with links, and via mobile—it was a no-brainer.” Concordia University, St. Paul in Minnesota issues nearly 3,000 award letters per year. A complicated and time-consuming process for staff to produce, the paper-based letters also were hard for students and parents to understand. “The process was problematic,” said Kristin Vogel, Associate Vice President for Traditional Enrollment Management. “I knew there had

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