When Bill Stoufer first joined ConAgra Mills some 20 years ago, agreements to deliver wheat flour to food manufacturers—even the largest deals—were consummated with a handshake. Customers bought largely on price, the spot price of wheat moved about a dime a day, and a good deal of everyday decision making came from the gut. T oday, handshakes still seal deals in the milling industry, signifying the enduring importance of trust as the corne

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