Conad Nord Ovest, a 4B € Italian cooperative, adopted DemandTec's price optimization in 2007 to enhance competitiveness and margins. Moving from manual processes to automated, science-based pricing, they improved their competitive position by 3 points and increased margins by 1.5% within 18 months. This shift allowed faster responses to market changes, transforming them from price followers to leaders, with continued value from the system as they expanded.

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