Case Study
Community CallBLOCKER
Community CallBLOCKER - CubanEight Background With his family having been victims of nuisance phone calls, Hugo Sykes founded Community CallBLOCKER. The Community CallBLOCKER device is designed to help people take back control of their telephones, adopting a network based approach that allows community members to block nuisance calls for each other. Brief to CubanEight Brief The brief to CubanEight was to establish the CallBLOCKING Community in the UK by building consumer awareness, through product placement and reviews across target media print, online and broadcast. The key objective was to present the Community CallBLOCKER as a simple, easy to use and cost effective device to stop nuisance calls and prevent fraud within the community, with an engaging programme of national and regional