A global, modern advertising agency can look very much like a highly connected group of individuals: small, specialist teams, working from anywhere in the world, coming together on a planned or ad hoc basis to develop client solutions. They are held together by a common thread but remain resolutely independent. M&C Saatchi is very much in this mould. Formed in London in 1995, the agency now numbers 27 offices around the world, from Los Angeles to New Delhi, Auckland to Sao Paulo. While the CEOs of each office meet regularly, the local account teams are encouraged to think and act local. Avaya IP Office and cloud-based Scopia video conferencing connect global agencies and boost effectiveness of collaborative projects Challenges • Create a robust, scalable communication

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