Case Study

Communicating Change

Communicating Change

Pages 2 Pages

Trends such as technology and changing customer preferences prompted Scotiabank to introduce a comprehensive business strategy that would transform service delivery in its Canadian branch network. The challenge was to implement the changes quickly while causing minimal disruption to its 28,000 employees at over 1,000 branches. The business need In its new customer-focused sales and service culture, Scotiabank wanted to introduce consistent

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