Taboola helped Colvin rapidly scale Valentine’s Day campaigns by delivering highly targeted native ads that reached quality audiences and supported testing of new strategies. With Taboola’s optimization tools and responsive account support, Colvin achieved a 50% increase in flower purchases while lowering CPA versus existing and new channels. The partnership enabled efficient budgeting, precise audience reach, and iterative creative testing, driving scalable, cost-efficient performance in a short timeframe. This case highlights how data-driven targeting and adaptive distribution on the open web can boost ecommerce outcomes for a global floriculture brand.

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