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Coca-Cola Enterprises Inc. (CCE), North America

Coca-Cola Enterprises Inc. (CCE), North America

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Pages 8 Pages

ROI and Business Benefits Assesment Executive Summary Coca-Cola Enterprises Inc. (CCE) is the world’s largest marketer, distributor and producer of products manufactured by The Coca-Cola Company. In 2007, CCE achieved total revenue of $20.9 billion, distributing 42 billion bottles and cans, 19 percent of The Coca- Cola Company’s volume worldwide. Operating in 46 states, Canada and portions of Europe, CCE employs 73,000 people spread across

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