CA S E S T U D Y APRIL 2016INTRODUCTION The rise of social media platforms like Instagram, Snapchat, and YouTube has changed the way people experience large cultural events and how they share these events with their followers. For Coachella 2016, innovative companies leveraged the reach of top social media in?uencers to expand brand awareness and engage millions of consumers through creative, integrated in?uencer marketing campaigns. Explo

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