Case Study

CNN Heroes: An All-Star Tribute 2015

CNN Heroes: An All-Star Tribute 2015

Bird’s-eye view of the CNN Heroes’ awards at the American Museum of Natural History in New York City Ordinary people, extraordinary contributions ‘CNN Heroes: An All-Star Tribute’, an annual awards show now in its ninth year, shines a spotlight on ordinary people making extraordinary contributions in the field of humanitarian aid. The show features videos about each of the Top 10 CNN Heroes. Each Hero receives a cash prize and is introduced by a celebrity who actively supports that Hero’s cause. The top winner—the CNN Hero of the Year—receives an additional cash prize to continue their good work. One of this year’s Top 10 CNN Heroes, Monique Pool, is perhaps best known as ‘The Sloth Lady’ for her work in rescuing, rehabilitating and releasing sloths back into the wild. Sho

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