CMN Hospitals needs to ensure donor confidence so every individual and corporation will be comfortable sharing financial information.
CMN Hospitals needs to ensure donor confidence so every individual and corporation will be comfortable sharing financial information.
2 PagesCHILDREN’S MIRACLE NETWORK CASE STUDY About Children’s Miracle Network Children’s hospitals rely on donations to close the gaps left by Medicaid and insurance, and Children’s Miracle Network Hospitals (CMN Hospitals) has been closing those gaps since 1983. The non-profit fundraising organization directs donations to local hospitals, so donors can make a positive impact in their own communities. CMN Hospitals has collected $5 billion, much of it a dollar at a time, to fund medical care, research, education, and outreach programs. Business Objectives CMN Hospitals depends on online fundraising to support its mission. Its online activities yield tens of millions of dollars in donations, of which almost 90 percent go directly to children’s hospitals. To continue this level of performanc
