CASE STUDY The Company More than 7,000 music industry professionals and companies around the globe are members of the Country Music Association (CMA). Formed in 1958 as the first trade association for a single genre of music, the organization’s objectives are to serve as an educational and professional resource for the industry while advancing the growth of Country Music around the world. This is accomplished through CMA ’s strategic imperatives: CMA Music Festival and the companion CMA Music Festival television special; the CMA Awards, which are recognized as Country Music’s Biggest NightTM; and “CMA Country Christmas, ” featuring the songs of the holidays. The Site CMA World (CMAworld.com) is the main website for the Country Music Association. CMA also hosts multiple other sites,

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