THE CLIENT: PPG INDUSTRIES is an American global supplier of paints, coatings, optical products, specialty materials, chemicals, glass, and fiberglass. With headquarters in Pittsburgh, Pennsylvania, PPG operates in more than 70 countries around the globe. Sales are over $15 billion. The company is headquartered in PPG Place, an office and retail complex in downtown Pittsburgh that is known for its glass facade designed by Philip Johnson. THE CLIENT’S OBJECTIVES: PPG holds an annual meeting of over 2,000 dealers, body shop owners/managers, and internal personnel. The client maintains a leading edge in the auto body paint and coatings business due to their obsession with staying two-steps ahead of the competition. Example: PPG was the first to develop a water-borne product that no

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