CLICK BANK ©2017 Kount Inc. DOWNLOADS & STREAMING CASE STUDY ClickBank Regulates Fraud Risk for Digital Good Purchases SITUATION ClickBank is a secure online retail outlet that provides robust, secure online purchasing services for more than 70,000 vendors and 110,000 active affiliate marketers. ClickBank specializes in digital product purchases, such as eBooks, software and memberships. When it comes to the 30,000 “card-not-present” transactions that they handle daily, ClickBank faces two primary challenges: • Unlike physical goods, once a ClickBank transaction is approved and the digital good (e.g., eBook, software, etc.) has been downloaded, there’s no way to recover the merchandise if the transaction turns out to be fraudulent. • ClickB

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