Case Study
Clarity Aids Diagnostic Testing Company In Assuming New Identity
Clarity enabled the client to: • Build momentum on the rebranding effort. • Create more than 100 new ambassadors. Challenge Quest Diagnostics (Quest) is the world’s leading provider of diagnostic testing, information, and services that range from routine blood tests to complex, gene-based and molecular testing. Rapid growth and acquisi- tions in recent years have strengthened Quest’s leadership in its field, but left the company wit